2026 Sponsorship
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Bluebird Leaders Presents...

Inside the Health System

Executive Sales Forum

Dates & Location

Boston, MA Omni Hotel- Seaport June 10-12, 2026
Program Topics
Agenda

The Executive Sales Forum will bring together health system executives and sales leaders for 2.5 days of focused dialogue on navigating today’s healthcare landscape. The program will combined market insights, case studies, and interactive workshops to highlight strategies for aligning solutions with clinical and financial outcomes. Sessions will emphasize the importance of building trust, demonstrating measurable ROI, and navigating complex procurement cycles. Networking events and executive roundtables with peer collaboration and candid discussions on innovation, risk-sharing models, and value-based care. Participants will leave with actionable sales strategies, stronger relationships, and a clearer path to driving meaningful partnerships with health systems.

Attendee Ticket

Includes:
- Conference
- 2 Nights at hotel
- All Meals
- Ticket to Off Site excursion
Sponsor a CIO & Attend
Purchase Individual Ticket
5 Pack Tickets
10 Pack Tickets
Sponsor a CIO

🌟 Sponsor a CIO at the Executive Sales Forum — June 10–12, 2026 🌟

We’re excited to partner with Bluebird Leaders for the Executive Sales Forum 2026, an exclusive gathering designed to connect visionary leaders, innovative organizations, and industry changemakers.

This is your chance to sponsor a Chief Information Officer (CIO) and help elevate diverse voices in executive leadership. By sponsoring, you’ll be empowering healthcare and technology decision-makers to collaborate, share insights, and shape the future of digital innovation and patient care.

đź’Ľ Why sponsor?

  • Align your brand with forward-thinking leadership and inclusion.

  • Build authentic relationships with top-tier executives.

  • Demonstrate your commitment to empowering women and advancing leadership in healthcare IT.

Meet your Hosts

Rebecca Woods Founder, Bluebird Leaders Founder, Propel Health Advisors
Lawrence O'Toole Founder & CEO, LJO Advisors
Mike Mosquito Founder & CEO, HealthNovation

Our Program

Workshop

Authentic Connections Workshop

An interactive workshop focus on authentic sales strategies, modern networking skills, and leveraging platforms like LinkedIn to open doors. Participants will practice listening for executive pain points, engaging in real conversations, and transforming those insights into opportunities. Through guided roleplay, peer feedback, and practical exercises, you’ll gain the confidence to: Network with authenticity and purpose. Use LinkedIn as a strategic relationship-building tool. Communicate with executives in a way that resonates—without relying on PowerPoint. Listen actively, uncover needs, and position yourself as a trusted partner.
Rebecca Woods, MHA
Founder, Bluebird Leaders | Founder, Propel Health Advisors
Linkedin

Workshop

Insight & Strategy Sessions: Navigating Healthcare Leadership

Gain unfiltered access to the minds of healthcare executives and uncover what really drives decisions in health systems. These sessions provide practical, insider perspectives to help you refine your approach, strengthen your positioning, and build lasting partnerships. “Inside the C-Suite” – A panel of C-level leaders share candid advice on selling into health systems. “Cracking the Healthcare Code” – Demystify the complex decision-making process within hospitals and health systems. “The Executive Mindset” – Learn what truly matters to CEOs, CIOs, and CMIOs when evaluating solutions. “From Vendor to Partner” – Explore how to shift from transactional sales to becoming a trusted strategic ally. “Follow the Money” – Understand healthcare economics, funding flows, and budget priorities that drive adoption. Together, these sessions offer a rare, inside look at healthcare leadership—equipping you with the knowledge to position effectively, engage authentically, and win with purpose.
Mike Mosquito
Founder, HealthNovation
Linkedin

Workshop

Pitch & Feedback Sessions: Healthcare Edition

Step into the spotlight and test your ideas in front of healthcare leaders. These interactive sessions are designed to sharpen your messaging and gain actionable insights from real C-level executives. “30 Seconds to Impress” – Deliver your elevator pitch in a fast-paced, high-energy round and receive immediate live feedback. “Shark Tank, Healthcare Edition” – Present your campaign, product, or solution in a longer-format pitch with direct feedback from healthcare executives. One vendor per day will pitch during a private lunch with C-level leaders, moderated by our team. Alternative titles for the longer session include: “Pitch Perfect: Healthcare Edition” or “Boardroom Test Drive.” These sessions provide a unique opportunity to refine your story, pressure-test your strategy, and connect directly with decision-makers shaping the future of healthcare.
Lawrence O'Toole
Founder & CEO, LJO Advisors
Linkedin

More Sessions to be added soon!

AGENDA
Day 1
Wednesday

6-8pm

AGENDA
Day 2
Thursday

930-1030am

 

1045-1215Break OUT 
1215-1pm LUNCH 
1-230Break OUT 
230-245 Break 
245-415 Break OUT 
415-430Ending Comments, logistics 
6-9SPECIAL EVENT 

AGENDA
Day 3
Friday

830-930am

 

830-930Keynote Speaker
930-945BREAK
945-1145SHARK TANK 
12-1230AWARDS 
1230Ending Comments 
1230LunchÂ