Gain unfiltered access to the minds of healthcare executives and uncover what really drives decisions in health systems. These sessions provide practical, insider perspectives to help you refine your approach, strengthen your positioning, and build lasting partnerships. “Inside the C-Suite” – A panel of C-level leaders share candid advice on selling into health systems. “Cracking the Healthcare Code” – Demystify the complex decision-making process within hospitals and health systems. “The Executive Mindset” – Learn what truly matters to CEOs, CIOs, and CMIOs when evaluating solutions. “From Vendor to Partner” – Explore how to shift from transactional sales to becoming a trusted strategic ally. “Follow the Money” – Understand healthcare economics, funding flows, and budget priorities that drive adoption. Together, these sessions offer a rare, inside look at healthcare leadership—equipping you with the knowledge to position effectively, engage authentically, and win with purpose.